Erin Friez is the COO of Digital Ascension Group Holdings and President of Digital Wealth Partners, where she drives operational excellence and delivers institutional digital-asset strategies. A blockchain attorney with extensive experience across law, finance, and crypto, she has advised major institutions and helped shape early industry standards. She also co-founded Digital Asset Research, leading innovations in crypto data and methodologies later cited by regulators. She previously held leadership roles at the London Stock Exchange Group and PNC Asset Management, contributing to early crypto index development and institutional investment initiatives.