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Navigating the Maze: How Design Helps Users Find the Right Token

Captain Ethereum Stage

Defi, NFTs & Gaming

|

BUIDLHub

Feb 27, 2025

at

1:45 PM

In the recent years, tokenization has exploded. The space went from a couple of hundred tokens in 1-2 chains, to over 8 millions across hundreds of chains. This evolution creates a challenge for users trying to trade 1 token in middle of 8 million. How do we address this fragmentation? Is there a way for Product Design thinking to simplify this complexity and deliver a good trading experienced to web3 users? We believe so. That’s what I want to present to the EthDenver community as a reference point for builders in the space to address this growing challenge. I will share insights, data point and mock ups from my work at Matcha DEX aggregator to make the content more relevant.

speakers

Simon Rico - 0x/Matcha

Simon Rico - 0x/Matcha

Moderator

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