Bringing Creativity, Community, and Culture Onchain

Regeneratooor Main Stage

DAOs & Communities

Spork Castle 1st Floor

Feb 28, 2025

11:15 AM

The internet transformed how we connect, create, and build culture, but it also concentrated ownership in the hands of platforms. With onchain technology, we have the opportunity to redefine this dynamic—empowering creators, communities, and brands to own their contributions and build together in ways that are collaborative, resilient, and scalable. In this talk, I’ll share insights from my work as Product Lead at Base, where we’ve partnered with iconic brands from Adidas, McDonald’s, to grassroots brands and indie artists to bring their communities onchain. I’ll also dive into case studies featuring indie artists and grassroots creators who are leveraging onchain tools to build thriving ecosystems, form authentic connections, and create new forms of value. Through these experiences, I’ll share a playbook for creators and communities entering the onchain space, covering key lessons like: - Creativity thrives with ownership: Onchain tools empower creators to maintain control over their work while reaching global audiences. - Collaboration drives culture: Composability enables communities to co-create and remix ideas, unlocking new layers of engagement. - Brands must embrace authenticity: Onchain success comes from building with—not for—communities. I’ll also share practical learnings: how to balance accessibility with innovation, the importance of onboarding strategies for non-technical audiences, and how to measure success in a decentralized world. Onchain isn’t just the next phase of the internet; it’s a paradigm shift in how culture is built, owned, and shared. Whether you’re a builder, a creator, or part of a brand navigating this new landscape, this talk will equip you with the tools, strategies, and inspiration to bring creativity, community, and culture onchain. Join me as I break down the playbook, lessons, and case studies from Base and explore how together, we can create the future of the internet.

speakers

Aneri Amin - Base/ Coinbase

Moderator

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